International construction advisory firm needed to strengthen its North American position.

Hausman gave RLB the strategic outreach tools it needed to grow its presence in multiple markets and sectors. Although RLB had brand recognition in many locations worldwide, the firm struggled to differentiate its cost consultancy and project management services in regional and national markets. RLB partnered with Hausman to articulate its unique value proposition throughout North America and establish a commanding authority. Hausman initiated targeted, sector-specific messaging campaigns that highlighted RLB’s distinctive offerings; placed RLB’s president in prominent industry publications; and garnered consistent press. Hausman encouraged RLB to establish a comprehensive thought leadership program—a key strategic differentiator in its industry. This initiative engaged directors in all disciplines; due to the program’s success, it was expanded to include RLB’s emerging leaders.